EUDAIMONIA: NA•WA'S MANIFESTO

Eudaimonia (Greek, εὐδαιμονία), a state of flourishing and coherence; the harmony that arises when one’s body, mind, and actions move in alignment with purpose.

Across history, humans have sought the same thing: to feel whole. From ancient healing temples to modern laboratories, from ritual to research, the pursuit of well-being has always been a search for meaning.

NA•WA continues that lineage. The word curation comes from the Latin curare, “to care for.” To us, being wellness curators means caring consciously: selecting, designing, and integrating tools that help people reconnect with themselves and their surroundings.

We draw from both technology and ancestry, science and art, to create contemporary forms of care. Our work is guided by eudaimonia, by the belief that true well-being is not static, but rhythmic; not external, but cultivated through awareness.

NA•WA exists to create and expand new forms of well-being, bridging disciplines and transforming knowledge into lived experience. Through research, design, and collaboration, we translate scientific insight and aesthetic intention into tangible practices that foster balance and connection. Our work takes shape through experiences, environments, and partnerships that bring coherence to the way people live, work, and interact. We aim to make well-being accessible and intelligent, something that can be felt, shared, and sustained across time.